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Projects
Projects
Projects
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Contact
Contact
Contact
Workspace Rebrand
Workspace Rebrand
Workspace Rebrand
Workspace Rebrand
The rebrand project for workspace was a massive effort across multiple products, many of which are used by hundreds of millions of users. Keeping alignment across leadership stakeholders across all of Google throughout the entirety of the project became one of my top priorities
The rebrand project for workspace was a massive effort across multiple products, many of which are used by hundreds of millions of users. Keeping alignment across leadership stakeholders across all of Google throughout the entirety of the project became one of my top priorities
The rebrand project for workspace was a massive effort across multiple products, many of which are used by hundreds of millions of users. Keeping alignment across leadership stakeholders across all of Google throughout the entirety of the project became one of my top priorities
The rebrand project for workspace was a massive effort across multiple products, many of which are used by hundreds of millions of users. Keeping alignment across leadership stakeholders across all of Google throughout the entirety of the project became one of my top priorities
Art Direction
Design
Art Direction
Design
Art Direction
Design
Art Direction
Design
I led the RFP and creative brief process, which later led to a 4 month long collaboration with Wolf Olins to develop a full suite of product icons. We conducted multiple in person branding design sprints, as well as ongoing user research throughout different stages of the process.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
I also collaborated with Nicolo to develop a launch sizzle reel, highlighting how the new brand elements, and the products they represent come together as one.
Shortly after, I developed the system icon suite for Workspace products. These icons are now featured in the themed icon set for Pixel phone users.
I led the RFP and creative brief process, which later led to a 4 month long collaboration with Wolf Olins to develop a full suite of product icons. We conducted multiple in person branding design sprints, as well as ongoing user research throughout different stages of the process.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
I also collaborated with Nicolo to develop a launch sizzle reel, highlighting how the new brand elements, and the products they represent come together as one.
Shortly after, I developed the system icon suite for Workspace products. These icons are now featured in the themed icon set for Pixel phone users.
I led the RFP and creative brief process, which later led to a 4 month long collaboration with Wolf Olins to develop a full suite of product icons. We conducted multiple in person branding design sprints, as well as ongoing user research throughout different stages of the process.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
I also collaborated with Nicolo to develop a launch sizzle reel, highlighting how the new brand elements, and the products they represent come together as one.
Shortly after, I developed the system icon suite for Workspace products. These icons are now featured in the themed icon set for Pixel phone users.
I led the RFP and creative brief process, which later led to a 4 month long collaboration with Wolf Olins to develop a full suite of product icons. We conducted multiple in person branding design sprints, as well as ongoing user research throughout different stages of the process.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
With many of the Product Icons getting final approvals, the Google Chat icon wasn't still approved. I took on the creative development to work toward finalizing a Product Icon that met the needs of the suite, yet also characterized the Google Chat icon in the proper way.
I also collaborated with Nicolo to develop a launch sizzle reel, highlighting how the new brand elements, and the products they represent come together as one.
Shortly after, I developed the system icon suite for Workspace products. These icons are now featured in the themed icon set for Pixel phone users.