Workspace Rebrand
Workspace Rebrand
Workspace Rebrand
Workspace Rebrand
The rebrand project for workspace was a massive effort across multiple products, many of which are used by hundreds of millions of users. Keeping alignment across leadership stakeholders across all of Google throughout the entirety of the project became one of my top priorities.
The rebrand project for workspace was a massive effort across multiple products, many of which are used by hundreds of millions of users. Keeping alignment across leadership stakeholders across all of Google throughout the entirety of the project became one of my top priorities.
Art Direction Icon Design
The rebrand project for workspace was a massive effort across multiple products, many of which are used by hundreds of millions of users. Keeping alignment across leadership stakeholders across all of Google throughout the entirety of the project became one of my top priorities.
Art Direction Icon Design
I led the RFP and creative brief process, which later led to a 4 month long collaboration with Wolf Olins to develop a full suite of product icons. We conducted multiple in person branding design sprints, as well as ongoing user research throughout different stages of the process.
I led the RFP and creative brief process, which later led to a 4 month long collaboration with Wolf Olins to develop a full suite of product icons. We conducted multiple in person branding design sprints, as well as ongoing user research throughout different stages of the process.
I led the RFP and creative brief process, which later led to a 4 month long collaboration with Wolf Olins to develop a full suite of product icons. We conducted multiple in person branding design sprints, as well as ongoing user research throughout different stages of the process.
I led the RFP and creative brief process, which later led to a 4 month long collaboration with Wolf Olins to develop a full suite of product icons. We conducted multiple in person branding design sprints, as well as ongoing user research throughout different stages of the process.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
After landing on a set of product icons for the Workspace suite, I worked with Nicole Bianchino to develop multiple motion instances that would be a part of the larger rebrand announcement. This included key in-product motion examples, like loading animations for key products, as well as developing a mnemonic for the Google Workspace brand.
I also collaborated with Nicolo to develop a launch sizzle reel, highlighting how the new brand elements, and the products they represent come together as one.